Campaign
The Crossroads Group
TAGLINE: Helping you create financial independence & generational wealth.
THE PROBLEM:
Three financial planners had recently partnered to form The
Crossroads Group and needed to develop a strong brand identity. Because there were three individuals with different ideas and processes, they needed to work on clarifying their message and processes in order to build and grow their company while staying true to existing clients.
OUR SOLUTION:
Mojo Up went into action with an intense Brand Blueprint
session to work on brand messaging and identity, target marketing, and campaign strategy. Once the initial Brand Blueprint was complete—the brand kit collateral was created, a website designed, and The Crossroads Group was launched.
Brand Kit:
Creative assets
- Logo refresh
- Brand board
Digital collateral
- Blog banner
- Branded PPT template
- Digitized signature
- Email banner
- Email signature
- Preheat digital brochure
- Social media banners
- Social media post templates
- Video closing thumbnail graphic
- Website
Print collateral
- Business card
- Notecard
- Pocket folder
Video
- Brand video
- Explainer videos