The Crossroads Group
TAGLINE: Helping you create financial independence & generational wealth.
Three financial planners had recently partnered to form The
Crossroads Group and needed to develop a strong brand identity. Because there were three individuals with different ideas and processes, they needed to work on clarifying their message and processes in order to build and grow their company while staying true to existing clients.
Mojo Up went into action with an intense Brand Blueprint
session to work on brand messaging and identity, target marketing, and campaign strategy. Once the initial Brand Blueprint was complete—the brand kit collateral was created, a website designed, and The Crossroads Group was launched.