The Client | Ivy Tech Community College

Ivy Tech Community College offers Associate’s Degrees and Certificates to students in more than 70 programs in over 75 communities across Indiana.

The Goal

Ivy Tech came to Mojo Up seeking to position Ivy Tech at the forefront of community college education choices, combining educational opportunity with audience engagement.

The Problem

Historically, Ivy Tech had been an underdog in the higher education landscape, seeking to overcome general perception of community college education, alongside lack of brand recognition for Ivy Tech as a whole. Ivy Tech was looking for ways to increase both recruitment and retention, positioning the brand in the minds of perspective students and their families as the education option of choice.

Our Solution

Mojo Up completed an assessment of Ivy Tech’s historial trends and overall mission, building a strategic recruitment and retention plan that stregthened the brand’s reputation as the community college that combines educational opportunity with student engagement and employment. From these strategic marketing efforts, our creative team built out the “My First Choice” campaign, showcasing and carving a path for students to start their journey with Ivy Tech and navigating the path to success.

School of Arts, Sciences & Education

School of Nursing

School of Applied Sciences

Brand Creatives

  • Logo
  • Landing page
  • Videos
  • T-shirt design
  • Powerpoint pitch deck
  • Out-of-home ads

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